Business Books:

Talk is going to host a recommended reading list.  If you are interested in suggesting a book for the list submit the title, author and three to six sentences as to why you think the book belongs on the list to Suzan David at  We aren’t linking these books – please go to your favorite place to purchase books to get one or all! 


Atomic Habits by James Clear  (This book shows you how to incorporate small habits into your daily routine that will cause you to BE the person you need to be to reach your goals.)  This book is about making you the person you want to be and not about attaining the goal. When you are the person you want to be, you are in a position to achieve the goal -Jo Garner,

Never Split the Difference-Negotiate Like Your Life Depended On It by Chris Voss (former FBI hostage negotiator) This book shows you how to use various negotiating methods to achieve the outcomes you desire.   Chris shows you cues to read people and help meet a need for them so they will help you get what you need. -Jo Garner,

Made to Stick by Chip Heath and Dan Heath This book uses many stunning examples of ads that create a lasting impression and causes us to want to buy the product or service.   As you read, you will find examples of ways you always thought was the right way to advertise. Then you see clearly why that way of advertising does not convert you audience to buyers.   Other stunning examples help you immolate what works in your advertising. -Jo Garner,

Reading List – Jan 2022

Navigate Selling The Way People Like To Buy by Dustin Hillis. This gives great examples of different sales approaches to four different personality types. Good insights into psychology of the sale and good sample scripts to use.

Jo Garner,

Made to Stick by Chip Heath and Dan Heath really helps you formulate promotions and messages that help people remember your message. -Jo Garner,

The E Myth Revisited ; Why Most Small Businesses Don’t Work and What to Do About it  by Michael E. Gerber.  This book tells business owners how to systematize their businesses in order to save resources and give customers the exact same experience every time. I love this book! – Suzan David,

Develop the Leader Within 2.0 by John C. Maxwell
If you’re looking to grow as a leader or just influence those around you in a more impactful way, there is no better investment than spending time developing the leader within. The world needs leaders and influencers that are committed to being better on the inside than on the outside! Building a solid foundation in your leadership and influence skills will positively impact your ability to influence and lead others well. John C. Maxwell gives you everything you need to take a significant step in your journey. And if you do everything he suggests in the application sections at the end of each chapter, your will be amazed how much your influence, your effectiveness and your overall impact will increase in a short period of time. -Tim Flesner,